Nowadays, businesses are expected to produce all kinds of different content:

Emails
Blogs
Videos
Infographics
Presentations
Podcasts
Social media posts

All these approaches are important in their own right, but at Hit Creative we believe video content for marketing should be at the top of everybody’s list when deciding what kind of content to produce.

And it’s not just us. In a recent survey by Demand Metric, 83% of survey participants indicated that video is becoming more and more important to them.

Any time there is a story to tell, beauty to display, numerous steps in the process, or if movement is involved in the instructions, using a video is perfect as an alternative to words. This explains why video is evolving into a crucial tool for teams in marketing, sales, training and support.

In this article, you’re going to discover exactly why creating video content is the most crucial thing you can do this year (and what videos you can start making today).

Why video is crucial

We hope we’ll be able to persuade you to get started if you’re still debating if video is worthwhile.

It’s important to recognise first that consumers demand video. Over a billion views per day are generated by only educational and learning content on YouTube.

You have a great opportunity to provide worthwhile content based on what people are actually searching for. But why precisely are videos growing in popularity in comparison to the other options?

Four elements of excellent video content

In order for video to stand out in a sea of options, it needs to possess four characteristics. Videos with these characteristics are also particularly effective in a professional setting.

1. Interest

As a narrative arc in comparison to other forms, storytelling is more deeply ingrained in our brains. Using video to engage and tell a story is the most effective at resonating with people.

There’s a good reason why the finest storytellers are frequently the best communicators. A good story draws audiences. Your video will be more well-liked if you do a better job of telling a story with it.

2. Sentimentality

Video as a medium presents an opportunity to connect more deeply with prospects and customers, for example with the use of compelling imagery and appropriate music. The ability to communicate with others via video might elicit emotions and feelings that writing alone cannot. A video gives important context, even if it is just you speaking over a screen recording. Videos help you establish credibility and give your message a more intimate feel.

If you employ video instead of another sort of medium, you will have a far higher chance of establishing an emotional connection with your audience.

3. Instructional

We process visual information more quickly in our brains than words. Therefore, video is a fantastic educational tool and can be more memorable for a variety of reasons. Even if your expertise or services might not be relevant in terms of public instructional videos, internally organisations must think about prioritising educational films for employees in the modern working environment.

Employees are 75% more likely to watch a video than read documents, emails, or site articles, according to Forrester Research. A video is a good medium to use if you want to successfully communicate anything throughout your corporation.

4. Compassionate

The capacity to increase audience empathy by putting across a human moment… We believe that using video and hearing from real people discussing real problems in real language is super important.

You want to use your film to not only benefit your audience but also to demonstrate your genuine concern for the issue at hand and how you can contribute to its resolution. The more genuine you are with your audience, the more likely it is that they will view you as a reliable resource.

Today, publishing videos is required, not just advised

Video is now a requirement, regardless of whether you work for a huge corporation, a small business, or an educational establishment.

However, it can be intimidating to even get started. At Hit Creative we’ve developed a cost-effective, high-quality route for businesses to have access to video content for their respective audiences. Contact us today to find out more!