Your website is the public face of your company; it is now the central piece of the puzzle which effectively creates that all-important first impression to potential customers. It only has seconds to capture the imagination, and that initial exposure will subsequently determine whether the visitor will continue reading, or go elsewhere.
There is so much competition now for people’s time, if your content fails to add value and provide a useful resource, nobody will ever finish reading a page, and your bounce rate/time spent on page will plummet.
We like to produce content that provokes a response, that sometimes challenges, but is always clear, accessible and authentic.
Ultimately, our website, and in particular the landing page, should be good enough to be memorable and for people to come away thinking: “Yeah, I’d recommend my friends/colleagues to go see this website”. No matter what industry you’re in, there is a combination of words and approaches that will help you stand out from the competition (in a good way) and drive people to make an enquiry.
Our process to creating web content begins with the research phase, which comprises interviews, competitor analysis and the development of a story for the brand. We will understand your solutions and services, and know how best to convey them.
We work alongside you to formulate a sitemap that will provide your target audience with a route to gaining all the information they need in one visit. And the major information we want to convey we will place into bite sized chunks on the homepage.
In terms of the writing, we create content in UK English, free from spelling or grammatical errors, and written in a non-dictatorial fashion that is simplified and inclusionary. How many websites have we visited over the course of many years that are specialist and ultimately exclusive? Well, these websites and those that crafted them are missing the point, and have not understood what the core function of a website is. We’re not reinventing the wheel, we’re explaining how we can reinvent the wheel in an engaging, simple manner.