A website will quite often be the first impression customers gain of your business. Even if you have a successful brick and mortar operation, it’s highly likely that your customers will have researched you online prior to making a visit to your store. For this reason, your website needs to look amazing.
If your website is difficult to navigate or looks outdated, that reflects poorly on your business. Even if you do have a website, we advise most of our clients to continually monitor the look of their website and take note of what their competitors are doing to ensure they remain in step with what is happening in their respective industry. Websites should be upgraded every two or three years, because technology moves so quickly and advancements are continually being made to enhance the way in which websites are designed and developed. Research suggests that over 90% of consumers regard web design as the most important factor in deciding if they can trust a website.
So what makes great website design? Here are some of the key elements we focus on when creating websites: