Brands can leverage video content to grow their business and increase their reach online. Video truly works. The way in which content is consumed is something we study in depth at Hit Creative. Our research shows that more than 50% of all video content is viewed via mobile devices, as of January 2020. More than 50% of this content is viewed on one of either Instagram, Facebook, Twitter or LinkedIn.
Social media platforms have now fully evolved to become video hosting platforms; the majority of activity and engagement is seen on videos. Watching videos remotely on a smart device is simply where we’re at right now as a species.
It makes sense to tap into that. And we can help. The key to producing video content that works on social media is to remember that we are vying for the attention of the end user, who has another video lined up, waiting to play, waiting to steal their attention away. Thus, we get to the point quickly, we hit them straight from the off with something they can’t help but want to watch more of. We understand our target audience, and ensure that what we’re serving up, is exactly what they were looking for, even if they didn’t know it yet.
At Hit Creative we develop social strategies to promote products or brands in new or existing markets, using creative video stories and posts. It’s something we’ve been doing for a long time, and we have helped to bring our clients to new audiences, gaining leads and making sales, simply through harnessing the power of social media with engaging video. It really works.