Search Engine Optimisation (SEO) is, in effect, ensuring that a number of permanently changing factors are addressed in order to remain ranked or achieve a ranking upon search engines.
We work with our clients to mutually agree on a set of keywords or phrases that will be of most benefit to rank for. When we say ‘ranked’, we mean getting to page one on search engines. With Google being the foremost. As these measured requirements are permanently under review, the function of SEO never stops. It must be monitored and updated, and also includes the study of analytics to identify where improvements can be made.
Number one is the goal, and we achieve this by constantly working in the back-end of your website, making the necessary changes to ensure that we are giving the site the best chance of ranking high for the relevant keywords. An SEO strategy also comprises regular blog updates, ensuring all website information is constantly up-to-date and relevant, and making sure we are active on social media channels. There’s a lot of facets to it, but we are the experts. Every client we’ve ever had has hit number one on the search engines for the keywords that matter. This service matters because it adds credibility, drives traffic to your website, and ultimately helps position you not only among your competitors, but, if we’re involved, above them all.