We create brand collateral for one reason: to make a business proposition a tangible one. Brand collateral effectively refers to all marketing aids, both physical and digital, however when we refer to brand collateral at Hit Creative, we are speaking about the physical side of branding – whether that be company stationary, magazines, newsletters, or company graphics and signage.
The common denominator of Hit Creative’s brand collateral is its corporeal representation of brand, reflecting its personality, USPs and values. Collateral is often deployed as marketing aids to help push sales and awareness, designed as the tactile component of a brand strategy.
It is vital to execute the design of brand collateral professionally, with care and expertise, because failure in this regard can do as much damage as perfectly presented collateral would do good. Collateral is a critical component of the offering here at Hit Creative, and we have expertise in producing a full suite of collateral for organisations that need to elevate their brand persona within their respective marketplace.
If you’d like to speak to us about your brand collateral needs, contact us today.